“Business, as I have seen it, places one great demand on you: it needs you to self-impose a framework of ethics, values, fairness and objectivity on yourself at all times.” - Ratan N Tata, 2006

Core values:

Tata has always been a values-driven organisation. These values continue to direct the growth and business of Tata companies.

The five core Tata values underpinning the way we do business are:

Integrity

We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test of public scrutiny.

Responsibility

We will integrate environmental and social principles in our businesses, ensuring that what comes from the people goes back to the people many times over.

Excellence

We will be passionate about achieving the highest standards of quality, always promoting meritocracy.

Pioneering

We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.

Unity

We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect.

Core Values

• Tata has always been a values-driven organisation.
• These values continue to direct the growth and business of Tata companies.
• The shopper does not have to be present in person to receive the order and nor does she have to — if the delivery has been missed — go and pick it up from somewhere